Wolves hatch new plan to counter fan backlash after ‘huge mistake’ – Ex-PL CEO.
Everton’s former chief Keith Wyness has suggested Wolves have been forced to slash kit prices after “losing a lot of goodwill” with fans.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – claimed fan pressure has “kept the club honest” after backlash stemming from a planned increase in season ticket prices.
Wolves announced their new kit deal with SUDU last week (27 June), promising to price shirts at £58 and £80 for replica and pro jerseys respectively.
The Midlands club faced protests from their fans earlier this summer after proposing increases in season ticket pricing – plans which were eventually scrapped after a petition got 15,000 signatures.
Chairman Jeff Shi had said that commercial growth was “vital” for the football club’s sustainability and competitiveness.
Fan pressure ‘keeps Wolves honest’ as kit deal announced, says Wyness
But Wyness claimed Wolves have been forced to reverse their “aggressive” strategy after fan backlash.
