Lights, camera, action: As Bears look to rise, Matt Eberflus aims to improve as face, voice of organization
The Bears’ upcoming season looks like it’s going to be fun. That’s up to Eberflus, though — on the field and at the microphone.
Coaches don’t usually change. They talk about adapting and evolving, but rarely do it. That’s usually part of what gets them fired.
Matt Eberflus, however, seems intent on growing as he enters his third season coaching the Bears. It’s a monumental juncture for the franchise, heightened by the arrival of No. 1 draft pick Caleb Williams, and his job is very much on the line.
The team was a mess on and off the field last season, and Eberflus spent much of it deflecting questions about his future. It took three days from the end of the regular season, in which the Bears underwhelmed at 7-10 and were plagued by controversy, before they clarified publicly that they weren’t firing him.
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