July 8, 2024

Super Bowl 2024: 49ers' World-Class Personnel Development Machine Is Built  to Last - Sports Illustrated

Sanders’ iconic ’49ers’ Nike Air Diamond Turf shoe set for re-release.

On “49ers Talk,” Matt Maiocco and Jennifer Lee Chan break down San Francisco’s defensive-front struggles and discuss how the 2024 NFL season should be a marked improvement.
Nike and Deion Sanders are bringing back an old-school classic from the 1990s next year in the form of the “49ers” Nike Air Diamond Turf.

The signature shoe first debuted in 1993, billed as something that could be worn as a baseball cleat and football shoe, as Sanders famously played both sports professionally.

Super Bowl 2024: 49ers' World-Class Personnel Development Machine Is Built  to Last - Sports Illustrated

The sneaker features a mid-foot strap that was popular in the 1990s, along with an all-leather layered upper in white and black. While the shoe is geared more towards the public than the professional, current athletes like LeBron James have taken the silhouette from the Diamond Turf series and meshed it with their own signature sneaker.\

Plenty of current NFL players have customized the shoe line as well, adding cleats onto the bottoms to make them functional football shoes.

Super Bowl 2024: 49ers' World-Class Personnel Development Machine Is Built  to Last - Sports Illustrated

The 49ers’ red and gold coloring on the shoe is a throwback to Primetime’s tenure with the 49ers during the 1994 NFL season. During that season, Sanders’ stardom exploded as he won Super Bowl XXIX with San Francisco. As he had previously appeared in the 1992 World Series with the Atlanta Braves, Sanders became the first player ever to appear in both the World Series and Super Bowl.

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