Bristol, CT - May 21, 2018 - Studio X: Scott Van Pelt on the set of SportsCenter with Scott Van Pelt .(Photo by Allen Kee / ESPN Images)
New York Jets expand into Ireland as four new NFL teams join international markets
The NFL also confirmed that five new international territories have entered the league’s Global Markets Program, including Argentina (Miami Dolphins), Colombia (Dolphins), Japan (Los Angeles Rams), Nigeria (Browns) and South Korea (Rams).
The NFL announced on Monday that the New York Jets have expanded into Ireland as part of the league’s Global Markets Program, while four new teams have entered international territories.
The Global Markets Program awards NFL teams with marketing rights in certain countries outside of the United States, permitting them the ability to launch fan events and elevate their brand overseas.
Ireland joined the GMP initiative last year when it was confirmed the Pittsburgh Steelers had received the rights to expand on the Island of Ireland.
Year three of the initiative will see 25 teams own marketing rights across 19 international territories, with the Jets already active in the United Kingdom alongside the Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, and San Francisco 49ers.
“The momentum of the Global Markets Program underscores the strong commitment of NFL clubs to growing the game and their passionate fan bases around the world. Clubs are seeing the value and opportunity in new markets and aligning with the league to accelerate that growth together,” said Peter O’Reilly, executive vice president, club business, major events & international at the NFL
“We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and in years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments.”
