Bristol, CT - May 21, 2018 - Studio X: Scott Van Pelt on the set of SportsCenter with Scott Van Pelt .(Photo by Allen Kee / ESPN Images)
Don’t Mess With Texas: How JANE Digitally Enhanced the Dallas Cowboys
LBB’s April Summers speaks to JANE creative director, West Sarokin, about the new AT&T promo which sees supersized football players storm the city of Dallas
Everybody already knows football is big in the US, but AT&T wanted to show the world just how big. Official sponsors of the Dallas Cowboys, the multinational telecommunications company partnered with BBDO LA, Partizan USA and director, Warren Fu, to shoot a fantastical football film of epic proportions. Entrusting the VFX to creative studio, JANE, with the technical challenge of digitally supersizing star players, the teams combined to unleash an exhilarating promo that demonstrates the Cowboys’ athletic superpowers.
Shot by Partizan director, Warren Fu, the large-scale technicalities of this project required a creative director with an in-depth understanding of interactive real time environments and forced perspective, as well as practical experience with motion control rigs. With more than two decades of experience of creative and technical innovation within production, post production, emerging technology and visual effects, JANE’s West Sarokin was the ideal fit for lead artist and creative director for this mammoth feat. Putting his broad skill set into practice, the Emmy-nominated creative flawlessly merged surreal VFX with live-action set against a recognisable real-world backdrop.
Towering over their native city, big hitters like Dak Prescott, CeeDee Lamb, Jake Ferguson and Demarcus Lawrence can be seen running around their very own urban playground. Speaking with LBB’s April Summers, West dives into the specifics, revealing which skills and techniques he honed in on to craft this outstanding hype film.
