July 8, 2024

Sunderland confirm Kyril Louis-Dreyfus as new majority shareholder -  SportsPro

If mistakes are made…’ – Sunderland director’s response to multi-million Kyril Louis-Dreyfus decision

Sunderland non-executive director Leo Pearlman has reacted Kyril Louis-Dreyfus latest decision.

Non-executive Sunderland director Leo Pearlman has delivered a lengthy message to fans after owner Kyril Louis Dreyfus revealed fresh investment for the Stadium of Light.

Sunderland confirm Kyril Louis-Dreyfus as new majority shareholder -  SportsPro

Sunderland announced earlier this week that they would be embarking on a major investment scheme for the Stadium of Light this summer, with Louis-Dreyfus stating that they will bring ‘lasting benefits’ to the club’s supporters.

Sunderland are also investing in a new PA system and new floodlights, while also relaying the playing surface and installing a new undersoil heating system. The club have also said that he will be engaging with the Supporter Collective to identify any other maintenance issues to be addressed ahead of the new campaign.

Sunderland confirm Kyril Louis-Dreyfus as new majority shareholder -  SportsPro

Taking to LinkedIn to react to the news, Sunderland non-executive director and Fullwell73 boss Pearlman urged fans to get behind the team ahead of the remaining eight games of the 2023-24 season.

“When I was asked last October to join the SAFC board as a non-exec director of the club I’ve loved and supported all my life, it’s hard to express just how much joy, excitement and responsibility I felt,” Pearlman wrote on LinkedIn.

Sunderland confirm Kyril Louis-Dreyfus as new majority shareholder -  SportsPro

“I view my position as a privilege and an honour, I was grateful for being asked by the chairman and see my role as representing the people of our great city and our global fanbase. After all, I’m first and foremost a fan myself, when we lose it hurts deeply and I want nothing more than to see success both on and off the pitch.

Sunderland confirm Kyril Louis-Dreyfus as new majority shareholder -  SportsPro

“With the announcement this week by the club of the significant investment into the stadium and fan experience, the largest investment of its kind since the Stadium of Light opened its doors 27 years ago, the current ownership have made a clear statement of intent.

“The club are striving to improve in every respect, to offer better service to our most important asset, our unbelievable fans. We know and we value just what our fans mean to this club and without you we’re nothing.

Sunderland confirm Kyril Louis-Dreyfus as new majority shareholder -  SportsPro

“There is still much work to do, both on and off the pitch, if mistakes are made it’s not for lack of ambition or good intent, but no one involved with our great club will rest until we’ve achieved all that the fans deserve.

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