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Sky Sports deal breakdown for Ipswich Town and Norwich City

How much money Ipswich Town and Norwich City will earn from Sky Sports TV deal in 2025/26

Both East Anglian sides – Ipswich Town and Norwich City – will benefit a huge amount from the EFL’s Sky Sports broadcasting deal when they compete in the 2025/2026 Championship season – but Town will earn more than double that of City’s.

The Tractor Boys will already receive parachute payments following their relegation from the Premier League, while the Canaries will rely on the standard solidarity payments – meaning the difference in earnings is stark.

As they’ll be competing in the same league, they’ll both be operating under the financial framework of the five-year broadcasting agreement the EFL have with Sky Sports that’s worth £935m.

Sky Sports deal breakdown for Ipswich Town and Norwich City

The majority of their revenue next season will come from the earlier-mentioned broadcasting deal the EFL have with Sky Sports, which runs for another four years until 2028/2029.

This agreement is a 50% increase on the previous deal and guarantees £895m in rights fees plus £40m in marketing benefits.

Ipswich and Norwich will receive around £3-4m annually as their share of the Sky Sports television deal – with additional earnings possible through facility fees of between £500k to £1.5m per match when their games are selected for live broadcast.

International television rights contribute another £1m to £2m to each club’s annual income as well, meaning the East Anglian rivals can both expect to earn between £9.5m to £12.5m from television revenue and related payments.

Ipswich Town have clear financial advantage over rivals Norwich City

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Ipswich’s relegation from the Premier League, while disappointing for the club, comes with huge compensation through parachute payments.

The Tractor Boys approximately £49m in their first year back is a 10% increase on previous parachute payment levels.

They follow a structure where relegated clubs receive 55% of the equally shared element of Premier League broadcasting rights in year one, 45% in year two, and 20% in year three if they remain in the second-tier.

Combined with their standard Championship revenue – Town’s total broadcasting income for 2025/2026 is expected to exceed £52m.

Norwich City will not benefit from parachute payments next season

Norwich are entering their fourth consecutive Championship season – so will not benefit from parachute payments – but will receive the standard package of television-related income available to all second-tier clubs.

The Canaries can expect to earn around £11m from combined EFL distributions and Premier League solidarity payments.

This gap does highlight the controversial nature of parachute payments, which MPs and the EFL themselves have criticised for distorting the competitive balance in the Championship, and it means Ipswich will have more than double Norwich’s financial resources despite competing in the same division.