February 23, 2025
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Sep 7, 2024; Pullman, Washington, USA; Texas Tech Red Raiders helmet sits during a football game against the Washington State Cougars in the second half at Gesa Field at Martin Stadium. Washington State Cougars won 37-16. Mandatory Credit: James Snook-Imagn ImagesCollege football’s traditional powers have always hated seeing non-name-brand programs try to jump up and join the contender party. However, now that N.I.L. payments have given traditional mid-tier programs a means of competing in the talent acquisition game, that’s exactly what’s happening and no program is threatening the establishment more than Texas Tech.

Wednesday, On3 Sports published a graphic on X showing the five football programs that spent the most on their 2025 transfer portal class. On that list you will find the usual suspects such as Auburn, Ole Miss, Michigan, and Texas. But you will also find Texas Tech.

What’s more, the post quotes an anonymous SEC personnel staffer who says, “In theory, Tech [messed] up the market for everybody.”Sep 7, 2024; Pullman, Washington, USA; Texas Tech Red Raiders helmet sits during a football game against the Washington State Cougars in the second half at Gesa Field at Martin Stadium. Washington State Cougars won 37-16. Mandatory Credit: James Snook-Imagn Images

This is yet another instance of someone from one of the two conferences who believe it is their birthright to control the sport (the SEC and the Big Ten) complaining about an outsider trying to upset the status quo. Of course, Texas Tech fans love being the school in the role of the disruptor.

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